Inner is a meditation app with a user-friendly interface with hundreds of guided meditations that promote mindfulness, better sleep, and reduced stress. The logo design is a lotus flower, which holds an esteemed place in meditation and spiritual awakening, serving as a beacon for those seeking serenity and inner peace. As for the color, I chose turquoise because it generally symbolizes tranquility, clarity, and emotional balance. It also evokes a sense of calmness and freshness, often being compared to the ocean and the blue sky. The white space in the lotus is the letter lowercase “i”, which can also resemble a person.